Privacy Policy live 888 —
Your Personal Data Protection

Live 888 collects your personal data through several different methods when you use our platform. All data is collected with a clear and lawful purpose — to enable us to deliver the best service that is safe and compliant with applicable regulatory requirements.

Data You Provide Directly

When you register a live 888 account or interact with our platform, you provide the following information directly:

• Identity information: Full name, identification number (MyKad/passport), date of birth, and gender.
• Contact information:Email address, phone number, and current residential address.
• Financial information: Payment method details used for deposits and withdrawals — including bank account numbers or digital wallet accounts registered in your name.
• KYC verification documents: Copies of identification cards, proof of address, and other supporting documents submitted during the identity verification process.
• Communications: Any messages, complaints, or feedback you send to our support team via live chat, email, or other channels.

Automatically Collected Data

When you browse or use the live 888 platform, our systems automatically record certain technical information:

• Device data: Device type, operating system, phone model, screen resolution, and browser version.
• Connection data: IP address, general location based on IP, internet service provider (ISP) name, and connection timestamp.
• Activity data: Pages visited, games played, session duration, bets placed, and actions taken within the platform.
• Cookie data: Session information and preferences stored via cookies and similar technologies — further details in Section 5.

Live 888 uses collected personal data exclusively for lawful and transparent purposes. We will not use your data for unrelated purposes without obtaining your consent first.

Primary Purpose of Data Use

• Account management: Creating, verifying, and maintaining your member account — including KYC and age verification processes required by law.
• Financial transaction processing: Processing deposits, withdrawals, and all financial transactions securely and in a timely manner.
• Platform security: Detecting and preventing fraud, money laundering, unauthorized access, and other suspicious activity on the platform.
• Customer support: Responding to inquiries, resolving technical issues, and handling your complaints efficiently.
• Legal compliance: Fulfilling our obligations under gambling, data protection, anti-money laundering (AML), and other applicable regulatory requirements.
• Platform improvements: Analyzing aggregated usage patterns to improve the user experience, refine technical details, and develop new features.
• Important communications: Sending important notices about your account, changes to our terms, promotions you are eligible for, and security information.

The security of your personal data is the absolute top priority of live 888. We continuously invest in the latest security infrastructure to ensure your information is always protected against unauthorized access, data breaches, and all forms of cyber threats.

Protection Technologies Used

• 256-bit SSL Encryption: All data transmitted between your device and the live 888 servers is encrypted using the latest TLS protocols — the same level of security used by banking institutions.
• Static data encryption: Sensitive data stored in our databases, including financial information and KYC documents, is encrypted using AES-256 algorithms.
• Layered access control: Only authorized personnel with a legitimate business need may access members' personal data, with every access logged and monitored.
• 24/7 security monitoring: A real-time threat detection system monitors all unusual activity within our infrastructure around the clock.
• Regular penetration testing: live 888 conducts regular security testing through independent security experts to identify and patch any vulnerabilities.

Data Retention Period

Live 888 retains your personal data only for as long as necessary to fulfil the purposes stated in this policy or as required by law:

• Active account data is retained for as long as your account remains active.
• After account closure, data is retained for minimum 5 years to comply with legal and regulatory requirements.
• Financial transaction records are retained for 7 years in accordance with industry standards and audit requirements.
• Customer support communication logs are retained for 3 years for reference and dispute resolution.

Live 888 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. However, there are limited situations where we need to share your data with certain parties to enable the platform to operate:

Parties That May Receive Your Data

• Payment service providers: To process your deposits and withdrawals securely. These providers receive only the minimum data required for each transaction.
• Cloud service providers: The live 888 server infrastructure uses certified cloud services that comply with the highest security standards.
• Authorities & regulatory bodies: live 888 is required to disclose data when mandated by court order, police investigation, or directive from a regulatory authority.
• Identity verification services: Trusted third-party KYC service providers assisting with identity and age verification processes.
• Independent auditors: Audit firms that conduct regular regulatory compliance and security reviews of live 888 operations.

All third parties working with live 888 are bound by strict confidentiality agreements and are only permitted to use your data for the purposes specified in their contract with us.

The live 888 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions smoothly. Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use

• Essential cookies: Required for core platform functions such as login session management and security. These cookies cannot be disabled.
• Functional cookies: Saving your preferences such as language, display settings, and game choices for a more personalized experience.
• Performance cookies: Collecting analytics data on how users interact with the platform to help us improve performance and design.
• Security cookies: Helping identify and prevent fraudulent activity and unauthorized access.

Manage Your Cookies

You can manage and delete cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of the live 888 platform and your gaming experience. Essential cookies cannot be disabled as they are required for security and core platform operations.

Live 888 fully recognises and respects your privacy rights. As a member, you have the following rights regarding the personal data we hold:

To exercise any of the above rights, contact the live 888 support team via live chat or our support email. We will process your request within 30 calendar days. In complex cases, this period may be extended up to 60 days with notice to you.

Should live 888 discover that personal data of an individual under the age of 18 has been collected inadvertently, we will take immediate action to delete that data and close the relevant account. Parents or guardians with concerns about this matter may contact our support team for prompt action.

Live 888 employs multiple layers of age verification — including KYC document checks — to ensure only eligible adults can register and use the platform.

As live 888 operates as an international platform, your personal data may be processed and stored on servers located outside Malaysia. In all such cases, live 888 ensures that such data transfers are conducted with adequate safeguards, including:

• Standard data transfer agreements compliant with international data protection requirements.
• Adequacy assessments ensuring that recipient countries provide a comparable level of data protection.
• Consistent technical and organizational security measures across all data processing locations.

You may obtain further information about the safeguard mechanisms used for cross-border data transfers by contacting our privacy team.

Live 888 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, new legal requirements, or technological developments. Each new version will display an updated "Last Updated" date at the top of this document.

For significant changes that affect how we process your personal data, live 888 will notify you via:

• Clear in-platform notice after login.
• Email sent to the address registered to your account.
• Push notifications via the live 888 mobile app where applicable.

Continued use of the platform after changes take effect constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes made, please contact us or stop using the platform before the effective date.

If you have any questions, concerns, or requests regarding this Privacy Policy or how live 888 handles your personal data, our privacy team is ready to assist:

• Live Chat: The fastest way — available 24/7 directly within the live 888 platform.
• Support Email: [email protected] — response within 1–2 business days.
• In-Platform: The "Contact Us" section in your account settings.

Please include your full name, registered email address, and a brief description of your request so we can process your enquiry more quickly and accurately.